The use of mobile devices by health care professionals has transformed many aspects of clinical practice.Mobile devices have become commonplace in health care settings, leading to rapid growth in the development of medical software applications (apps) for these platforms.

Today we will listen to a presentaion made by Paul Berney ( Paul is Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain.) at the Digital Academy event that was held in Milan.